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Natural Beauty. Zero Maintenance. Synthetic Roofing That Works Hard and Ages Gracefully.

Synthetic roofing gives you the timeless beauty of cedar or slate — without the upkeep, warping, or weathering. Whether you’re restoring a heritage home or upgrading a modern build, our premium synthetic roofing systems are designed to last, built to perform, and installed with surgical precision.

At Custom Installations, we specialize in synthetic shake and slate roofs using top-tier brands like Brava and DaVinci. Our crews are certified, experienced, and known for flawless installs that blend aesthetics with durability.

Free Estimate!

No spam. No obligation. Just straight answers and a clear quote.

By clicking "Submit", you agree to have Custom Installations contact you about a free estimate and keep you informed about sales in the future. We may use an auto-phone system to contact you by phone or text. You do not need to make a purchase or submit this form but instead can call (847) 932-4500 to arrange for a free estimate. Please be aware that all calls are recorded for quality and safety purposes. Privacy Policy

Our Certifications & Trusted Brands

The Synthetic Roofing Brands We Trust

We install only the most proven synthetic roofing systems — trusted by architects, builders, and luxury homeowners alike. These brands offer unmatched performance, lifetime value, and the beauty of natural materials without the drawbacks.

brava

Brava Roof Tile

Sustainable, high-performance cedar, slate, and Spanish tile looks — made from recycled materials.

davinci roof slate

DaVinci Roofscapes

Class A fire-rated synthetic shake and slate that handles harsh weather and holds its color.

ludowici

Ludowici Clay Tile (Synthetic-Compatible Accents)

Premium clay tile accents often paired with synthetic systems for added architectural detail.

vermont slate

Vermont Slate (Synthetic Alternatives Available)

We offer synthetic options that mimic Vermont’s iconic natural slate — without the weight.

PAC-CLAD (For Metal Integration)

Architectural metal used alongside synthetic roofs for crisp valleys, ridges, and trim.

Wood shake shingle roof more then 30 years old decaying and falling apart. Exceeded life expectancy and needs to be replaced.

Synthetic Roofing Requires Precision. That’s What We’re Known For.

Synthetic roofs demand proper layout, ventilation, fastening, and trim integration to look and perform at their best. Many contractors install them like asphalt — we don’t.

What we avoid (that others often overlook):

Why Choose Us for Your Synthetic Roofing Project

We’ve been working with composite roofing materials for over two decades — long before they went mainstream. Our installers are factory-certified and supervised by project managers who know how to get every detail right.

Why Synthetic Roofing is the Smart Choice for High-End Midwest Homes

A house featuring a cedar roof and black shutters, showcasing a classic and stylish exterior.

All the Beauty of Cedar or Slate — None of the Maintenance

Forget rot, splitting, and mold. Synthetic options hold color and shape for decades with zero fuss.

Lightweight & Structural-Friendly

No need to reinforce framing like natural slate or tile — synthetic mimics the look without the load.

A residence with a cedar shake roof and a white trash can placed next to it.

Fire, Impact & Weather Resistant

Tested to hold up against hail, wind, and flame — with Class A fire ratings and 50-year warranties.

Wide Range of Colors, Shapes & Textures

Match any design — from historic restorations to contemporary builds — with factory-colored profiles.

A large home with a spacious driveway, surrounded by greenery and a clear blue sky.

Long-Term Value for Discerning Homeowners

Installed once, enjoyed for life — synthetic roofing is a smart investment in durability and resale appeal.

“The Character of Slate or Shake. The Confidence of Modern Performance.”

We treat every synthetic roof like the premium system it is — with custom layouts, clean installation, and the craftsmanship you’d expect from a company trusted by builders, architects, and homeowners since 1969.

About Custom Installations, Inc.

We’re a second-generation, family-operated company built on one core belief:

Craftsmanship matters. Always has, always will.

With deep roots in Chicagoland and Metro Milwaukee, our team has served homeowners, architects, and builders since 1969. From small repairs to historical restorations, we deliver consistent, high-quality results.

Masterson Cedar Shake

Our Completed Projects

Explore our past work in your neighborhood.

Hear From Homeowners Like You

Discover what real homeowners are saying about their experience with us. From start to finish, our team is committed to delivering quality, reliability, and results you can trust.

Greta Harrris

John Robinson & crew was a pleasure to work with: very professional, respectful & competent. They kept me informed of their work schedule at all times & even went the extra mile to address a vent issue that I did not know I had. I would highly recommend using Custom Installations for their quality of work & making the customer feel at ease answering every question. Very satisfied.

Carol Ann B.

My garage I had vinyl siding was done in one day . They did a great job I am so happy i had it done. the crew were working hard all day and the project manager, John Robinson, came often to check on the work. I will recommend this company to my friends.

Jonathan J.

John Robinson at Custom Installations was a pleasure to work with from beginning to end. He was extremely responsive, collaborative and nice, which is rare these days. His team worked diligently for nearly a month. Overall, it was a great experience to work with John and his team at Custom Installations.

Denali

Had Custom installations redo the entire exterior,(hardie board) roof, and gutters of our home and the results were great! Very professional and organized. Whenever I had a concern or question, my point of contact and project lead, John was an invaluable resource and took care of any issues or questions immediately. I was very impressed with his knowledge and ability to communicate my concerns and wants to whatever crew was working for the entirety of the project. Would definitely recommend and use custom installations on future projects.

Ryan Chitwood

I was in need of a metal crew that could do very high end copper work and was recommended this company by a major national player that owns a company in Denver, Co. The people at Custom Installations were amazing from start to finish, literally. They traveled here during the week for work and were so careful and respectful. Their copper/metal work is as good as I have ever seen. They just completed the most beautiful roof we have ever done for a homeowner. Their communication was fluid and consistent and we had zero issues. For a job with a ticket that size, we needed this to be a smooth process and Custom Installations Inc knocked it out of the park for us. Thank you guys!

Rob

Custom Installation was great to work with through this whole process. From the beginning, Ted Aydt Was very professional and thorough with the bid and immensely helpful with the insurance issues. On the job, the whole crew was great and so respectful. John Robinson was The project manager and always kept us up-to-date as did the office staff. I would definitely recommend them for your roofing job.

Will Lynn

Our old siding and part of our garage where damaged due to a storm which resulted in our house needing to be completely re-sided and part of the garage roof replaced. We chose Custom Installation not only for the quality of their work but their skilled teams knowledge of insurance claims. Bruce truly made this entire process as smooth as possible. We could lot be happier with how our house turned out.

Jacob Rosenfeld

We just hired Custom Installations to re-side & re-roof my home. We chose James Hardie, Board & Baton siding. The Custom Installations team was awesome, from my sales contact, Brad Hironimus, to the installers. Despite the house being originally constructed in the 1960's, it now looks brand new and I expect will further stand the test of time. The foreman assigned to our job, John Robinson, was exceptional. He was extremely responsive and always arrived on site with a great attitude. Whenever I had questions or concerns, he was easy to reach and successfully drove the team into delivering a fantastic result. I would definitely refer the Custom Installations team to anyone looking to improve their home.

Robert Tschurtz

We recently had a new asphalt roof installed on our residence here in Wisconsin. Mr. Pohlman and his crew were professional, timely, and exacting in the quality of their work. The project started and ended on time with no issues. Our property was left in the same condition as when they started. Mr. Pohlman was always available by email and personal cell phone for any questions, and personally on site. Overall, an excellent experience all the way around. Very rare these days.

Brett Paschke

The roof looks great and communication from Kevin and team was excellent throughout. Bob and the onsite team were up on the roof in below zero weather getting the job done.

David Held

Danny was able to arrange for contractor to remove the solar panels. He and his crew did a great job reroofing our home.

Jonathan Jonas

John Robinson at Custom Installations was a pleasure to work with from beginning to end. He was extremely responsive, collaborative and nice, which is rare these days. His team worked diligently for nearly a month. Overall, it was a great experience to work with John and his team at Custom Installations.

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What Homeowners Ask Us Most

How does synthetic roofing compare to real cedar or slate?

Synthetic roofing offers the same visual appeal as cedar or slate, but with superior durability and less maintenance. It won’t crack, rot, split, or fade — and it’s typically lighter, easier to install, and more weather-resistant.

We’re certified installers for Brava and DaVinci, two of the top names in synthetic roofing. We also work with other high-performance composite products depending on your project’s design needs and budget.

Yes. Many clients choose synthetic to preserve the architectural character of older homes while gaining the benefits of modern performance. We specialize in historical restoration and high-detail custom installations.

Most systems come with a 50-year manufacturer warranty and are built to last even longer with proper installation. Unlike real wood or slate, synthetic options are resistant to moisture, insects, UV damage, and impact.

Yes — but it delivers far greater value over time. You’ll avoid the frequent repairs, rot, and early replacements that come with wood or lower-cost systems. For homeowners seeking long-term protection and style, it’s a smart investment.

Ask Question

Got More Questions?

We’re here to help. Whether you’re unsure about roof types, warranty details, or what to expect during installation—we’ll walk you through it all with zero pressure.

Give Us a call.

Want answers fast? Talk directly with our team — no call centers, no runaround. We’re here to help with quotes, questions, and urgent service needs.

We’ll call you.

Prefer we reach out? No problem. Just share your info and we’ll give you a call — usually within the same business day.

Custom Quote

Tell us a bit about your project and we’ll send you a detailed estimate — no pressure, no obligation. Just clear, honest pricing from people who know what they’re doing.

From The Blog

Tips, Insights & Seasonal Advice from Our Experts

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FAQ's Form

Can’t find your answer? Send us your question below.

By clicking "Submit Question", you agree to have Custom Installations contact you about a free estimate and keep you informed about sales in the future. We may use an auto-phone system to contact you by phone or text. You do not need to make a purchase or submit this form but instead can call (847) 932-4500 to arrange for a free estimate. Please be aware that all calls are recorded for quality and safety purposes. Privacy Policy

Free Estimate!

No spam. No obligation. Just straight answers and a clear quote.

By clicking "Submit", you agree to have Custom Installations contact you about a free estimate and keep you informed about sales in the future. We may use an auto-phone system to contact you by phone or text. You do not need to make a purchase or submit this form but instead can call (847) 932-4500 to arrange for a free estimate. Please be aware that all calls are recorded for quality and safety purposes. Privacy Policy